Li Wang (丽王)

Editorial Board Member · Beijing Union University ·

Beijing Union University

Research Interests

Cultural Heritage Digitization Museum Technology Tourism Social Media Marketing Tourist Behavior Business Management Tourism Informatization Education Management

Professional Affiliations

Expert Member of Beijing Tourism Product "Beijing Gift" Development Committee

Academic Honors

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Professional Experience

2022 - Present

Associate Professor

Teaching courses including Management, Writing Topics, and Adolescent Psychological Development and Education (postgraduate). Research focuses on cultural heritage digitization, museum technology, and tourism social media marketing.

Biography

Entrepreneurship and Challenge' National University Student Entrepreneurship Competition (Silver Award)

Awards & Recognition

Supervised student project winning Second Prize in the 2025 National Business Elite Challenge Cultural Tourism and Exhibition Innovation and Entrepreneurship Competition
Supervised student project winning Silver Award in the 2014 "Innovation, Entrepreneurship and Challenge" National University Student Entrepreneurship Competition

Publications & Representative Works

Complete Bibliography

2024

Pathways of Social Media Influence on Ecotourism Consumption Behavior of Middle-Class Elderly Groups in China: An Exploratory Study Based on Grounded Theory

Tropical Geography

2018

A Study on the Relationship between China's Outbound Tourism and Disposable Income and International Service Trade: An Empirical Analysis Based on VAR Model

Global Market

2018

The Effects of Cultural Distance on Spatio-Temporal Behavior of Beijing International Visitors

Human Geography

2012

Practical Research on Blended Teaching Promotion in Local Universities Based on Innovation Diffusion Theory: A Case Study of Tourism College, Beijing Union University

2012 International Conference on Educational Technology

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Li Wang (丽 王)

Li Wang (丽王)