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Mr. Zhang Naicong is a Lecturer in the Department of Business Administration at the School of Management, Beijing Union University -3. He has been teaching at Beijing Union University since August 2016 -3. Mr. Zhang's research and professional focus lie in the fields of animation and game design, as well as digital imaging technology. He has co-authored academic papers including research on consumer demand scale and the exploration of effective pathways for university faculty Party branches in curriculum-based political and virtuous education -1-2.